Selling a luxury condo is an art for any real estate marketing agent. If you want to master the art, you have to learn the skills first. Among all the skills, communication is, by far, the most important skill to develop for successful conversions. Clients looking for a condo will learn about the same features of a project from different agents in different ways. Unless you excel in communication, you cannot show your dominance as the best selling agent of high-end luxury Condo Sathorn [คอน โด สาทร, which is the term in Thai]. It’s time to find out how effective communication can help in selling.
Discuss the requirements
Instead of sharing the features of a premium condo-like reading a passage, listen to the demand and requirements of the potential buyer first. Note down the key points and shortlist all the condos that live up to the expectation of the client. Now, start elaborating about individual projects.
- If you want to get more commission, you must prove how the particular project is better than the rest.
- Your words and way of speaking should be such that the client feels you are keeping the best interests of the client in mind.
Once you can handle successfully showing the right condos, the client will develop trust in you.
If you are straightforward in the follow-up calls or discussions, the client may feel irritation. Or the person may feel that you are nagging for sale. Instead, plan subtle follow-ups like sharing some new piece of information about the latest developments in the Condo Sathorn so that the client approaches for proceeding further and feels the urge and urgency to book the condo as soon as possible. Your choice of words and way of dealing with the client will play a significant role in completing a successful sale.